Competera is a pricing platform designed to enhance pricing strategy and boost revenue for retailers. Utilizing advanced technology and innovative approaches, it is able to generate optimal prices and trust.

The platform includes a wide range of features including competitive data that comprises matching, scrapping and crawling, and a specialized software ‘Competera X’ which generates prices based on sales drivers.

The platform also offers a diverse SKU (Stock Keeping Unit) journey to explore the mission of every product in a portfolio. The platform includes a pricing consultancy feature which can help enhance retail pricing strategies.

The tool generally is aimed at enterprise retailers and marketplace sellers and its diverse functions can be used across several industries like automotive supplies & parts, home improvement & DIY, sporting goods, health & wellness, beauty, pet supplies, grocery & consumables, apparel & footwear, and electronics.

Competeras customers leverage the platform to make data-based and informed pricing decisions, resulting in improved gross profit and optimal AI-generated price positions.