Generated by ChatGPT

Segwise is a tool designed to help maximize Return on Ad Spend (ROAS), and optimize in-app purchases, ad revenue, and user retention for mobile games. The tool is developed to aid gaming studios in reducing their cost per installation (CPI) and enhance the integration process by eliminating the need for coding.

Segwise uses AI agents to identify and exploit hidden opportunities across campaigns, in-game events, and app performance data. One of the key features of the tool, MELRON, serves as an always-on ROAS analyst.

It uses Causal inference models on terabytes of player data to detect player demographics and in-app behaviors which affect ROAS. The tool also hyper-segments player data across millions of user dimensions and values, running anomaly detection models to provide insights on metric movement.

Additionally, Segwise offers the capability to ask any questions about ROAS metrics for instant answers tailored to specific data. Finally, Segwise provides a seamless, no-code integration with all data sources and warehouses.