Almeta ML is an AI tool intended to predict customer behavior on your website, optimizing marketing spends by leveraging machine learning. It calculates metrics such as propensity to purchase or churn, product recommendations, and the best time to make contact.

Almeta ML enables businesses to run promotions and retargeting campaigns by utilizing user behavioural data. The tool features pre-built and custom models for probability evaluation of various customer actions on a website, ranging from completing a purchase to unsubscribing from a mailing list.

The AI tool goes further by providing personalized product and service recommendations based on customer browsing data. In the future, it will take into account prediction models for estimated revenue, margins, and customer lifetime value, coupled with machine-learning algorithms for forecasting return and refund possibilities.

Almeta ML also anticipates advanced features for optimizing communication send times, prioritizing leads based on conversion likelihood, and allow users to implement custom ML models.

Ultimately, Almeta ML uses machine learning to generate insights, scores, and metrics to maximize advertising returns. It can be integrated with Google Ads, Facebook Ads, Bing Ads, and other networks.

The AI tool also personalizes email campaigns, optimizes offer selection, provides dynamic personalization of user experiences, and identifies potential churn risks.