Crayon is a competitive intelligence platform that leverages artificial intelligence technology to provide real-time insights on competitors. It allows companies to keep track of their competition in an effective and efficient manner, minimising the time and effort spent on manual research.

Crayon primarily focuses on empowering sales teams with relevant and timely competitive intelligence, in order to improve win rates for deals. It supports the creation of battlecards that are accessible directly from various tools such as Salesforce and Slack, providing sellers with the intelligence needed to win competitive deals.

The platform features an AI news summarization capability that distills articles about competitors into key takeaways for sharing with team members. The system includes an AI importance scoring feature to help analyze changes in the competitive landscape and determine their significance.

Crayon also facilitates sales enablement, with features like team leaderboards, 1:1 coaching and engagement data analysis. Furthermore, it provides performance metrics and win/loss analysis to assist in identifying competitors that could be problematic for the sales team.

Additional capabilities include creating newsletters and announcements to keep continual tabs on the competitive landscape. Crayons platform is designed for scale, accommodating large teams and expansive competitive frameworks.