CurateIt aims to offer a solution designed to simplify the content curation process by offering tools and features that could potentially optimize your workflow and increase productivity.

Its primary functionalities revolve around streamlining the process of selecting, organizing, and sharing digital content from diverse sources. Its value proposition is around allowing users to discover, gather and present digital content that is relevant to their specific interests or context.

This tool is likely to be particularly beneficial for any professional or business looking to leverage the power of curated content in a digital marketing strategy or an internet-based business model.

Moreover, it could assist individuals or teams who wish to minimize time and effort spent on manual content curation, by automating elements of that process.

In summary, CurateIt is a tool designed to simplify and automate content aggregation and customization tasks, whether for personal or professional purposes.

The impact on productivity would be dependent on the specific use case and user engagement in terms of understanding and leveraging the available features.