Draft Alpha is an AI-powered tool designed for creating, managing, and applying brand voice across various areas in a business, including UX, product, and content teams.

With this tool, users can outline their brand’s specific guidelines, which can entail aspects of tone, grammar, values, and personality. Whether starting afresh or upgrading an existing brand identity, Draft Alpha automates the process of building, applying, and refining the brand.

To enhance consistency, the tool provides real-time AI suggestions and feedback, instant notifications about any guideline violations, and detailed analysis to evolve your brand.

Furthermore, Draft Alpha features automatic adaptation to user’s voice, and continuous learning and improvement for each project. For UX teams, Draft Alpha enables centralized collaboration, with features like approval flows, user roles, and real-time collaboration tools.

It also aid in building a content library of reusable UX components to maintain synchronization between writers and designers. Additionally, the tool incorporates Figma integration for seamless workflow within design operations, and the content guidelines can directly be applied within their design workflows.