Moda is an AI-powered growth platform primarily intended for eCommerce businesses. The tool offers a suite of features that aim to level up retention marketing, including email and SMS automation, popups and forms, smart segments, and analytics.

Moda integrates with Shopify to leverage real-time data, allowing businesses to provide customers with an exceptional experience.Moda’s smart emails enable businesses to send hyper-personalized emails at scale, while the smart SMS feature makes it easy to send targeted messages that convert.

The popups and forms feature allows businesses to grow their audience and drive sales. Moda also offers ready-made pre- and post-purchase automations, making it easier to retain customers with actionable segments.

The analytics feature provides real-time insights, helping businesses make better decisions.The tool supports WhatsApp marketing for eCommerce, allowing users to reach customers where they are.

Moda also offers an extensive resource library, including a blog, help center, partner program, events, eCom glossary, and app library, aimed at accelerating eCommerce growth journeys.Moda aims to drive revenue from owned channels, increase conversions with personalization, and speed up marketing workflows by 70%.

The platform provides an all-in-one growth solution that integrates with over 100 customer touchpoints, collects data with forms, and connects with top eCommerce apps.

The platform’s easy-to-use interface supports drag-n-drop customization, which can help businesses easily create and customize emails, initiatives, and automations.