Obviyo is an AI-powered tool suite that aims to enable product-led growth for e-commerce businesses. It helps these businesses transform their products into revenue generators by leveraging AI to match products they offer with shopper’s real-time behavior.

The toolset also offers effective management of paid ad campaigns, creating revenue-generating buying experiences, and assisting in the discovery of new products by existing customers.

Aside from these, Obviyo is designed to help businesses effectively use product performance data to drive shopping experiences, thereby increasing revenue per visit.

Moreover, Obviyo is able to identify buying signals from individual shoppers by linking buyer, behavioral, and contextual attributes with products of interest.

Its product suite offers a variety of features, including Shopper behavior-driven personalization, hybrid recommendations driven by both manual input and AI algorithms, adaptive multivariate testing, and optimization solution.

It also offers AI-powered growth bots, cross-platform data, and real-time AI algorithms. Obviyo, thus, presents a combination of AI and product data to lift e-commerce growth.