Profound is an AI tool that enhances a brand’s visibility across AI-powered search platforms. It is designed to support businesses in monitoring, analyzing, and improving their representation in results from diverse AI platforms such as ChatGPT and Google Gemini.

Profound leverages sophisticated technology for analyzing how AI platforms discuss brands, thereby enabling businesses to effectively manage the sentiment about their brand and identify areas that require focus for favorable and frequent appearances in AI-driven search results.

It provides brands with data-backed recommendations to craft their messaging and decide where it matters the most, assisting to inform their marketing, PR, content, and social strategies.

Profound also offers a real-time performance tracking system that compares a brand’s performance against competitors and industry averages across all major language model platforms.

The tool is currently available through customized enterprise pricing, with a publicly accessible dashboard set to be available via monthly subscription soon.

It supports multiple markets and languages, making it a suitable choice for large corporations with a global footprint. Prospective users can apply for platform access, which is currently in closed beta and open only to pre-approved brands.