Proxima is a predictive data intelligence platform designed specifically for consumer brands. Its primary goal is to assist brands in predicting customer behavior to improve their marketing effectiveness, thus scaling profitability.

Proxima offers a feature called AI Audiences, which provides custom audiences for paid social media platforms. This feature maximizes ad performance through audiences that are built from extensive commerce insights.

This helps brands to generate high-intent audiences that fit their marketing strategies and deploy them onto their chosen advertising platform. With the insight provided by Proxima, brands have the ability to target potential consumers with a high average order value (AOV).

Proxima also provides an Intelligence Beta feature offering analytics and tactical benchmarks. This feature combines analytical insights with generative AI for better decision-making to drive business growth.

It allows companies to understand their most valuable consumer cohorts, product offers, and problematic areas. Proximas algorithms continuously learn to improve cost per acquisition (CPA) and return on ad spend (ROAS) results.

Proxima is appreciated by many successful brands for its unique data intelligence capabilities.