AI Predictive Audiences by Qualifyed is a tool that leverages AI and Machine Learning techniques to help businesses unlock prospective audiences that resemble their ideal customers.

This tool is designed to train machine learning models on businesses’ existing first-party data, which is not affected by popular tracking opt-out movements like iOS 14.5.

Functioning independently from third-party cookies, it creates lookalike models resilient to changes in customer tracking mechanisms. The stated process involves ingesting a file of first-party PII (Personally Identifying information) data of US consumers, running these seed files across marketing databases over 3,400 attributes for modeling what existing buyers look like.

The model is the applied to the US population to pre-score 96% of US adults on their likelihood to convert to the product or service. This assists businesses to intelligently target new, cold prospects with a high probability of becoming their next customers.

The final audience is ingested into the client’s ad account for them to run ads against. Despite the prevailing skepticism around AI’s overuse in marketing, Qualifyed leverages it in a fashion that has proven effective for Fortune 500 companies.