Swell AI is a versatile tool designed to repurpose audio or video content across multiple marketing channels. Its principal function involves transforming podcasts or videos into diverse output formats such as transcripts, clips, show notes, articles, summaries, titles, newsletters, and social posts.

This tool provides an easy-to-use interface where users can upload their media files, generate content, and export it to any desired channel. Users also have the liberty to preset their brand voice and form reusable content templates.

The platform facilitates the management of multiple shows in a single dashboard. To enhance the user experience, Swell AI includes a sophisticated transcript editor which allows users to highlight and clip sections of transcripts and saves these clips automatically for team access.

Additionally, Swell AI recognizes individual speakers and labels them automatically in the transcript. It also comes with a public sharing feature which enables users to share their work with either their team or the wider public.

Swell AI is suitable for those looking to streamline content creation from audio or video sources and optimize it for various marketing purposes.