AI Product Shot is used by creative teams and eCommerce brands to create action, lifestyle and in-context product photos. The tool's main function is not just to replace the background, but to bring products to life through the generation of photorealistic concepts akin to professional photoshoots.

It allows users to control elements such as scenery, lighting, staging, and composition while maintaining their product in photorealistic focus. The tool starts by training a custom AI product model using two or more existing photos of a product.

The model can then generate product shots that express unlimited creativity. Users also have the flexibility to experiment with different environments, poses, and lighting.

In addition, the tool's 'Inspire Engine' feature allows users to get inspiration from other brands and imitate their lighting, composition, and artistic direction.

Importantly, all images generated through the use of AI Product Shot are unique, resulting from the wide variety of variables involved in the AI image production process.