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Aura is an advanced Amazon repricer that leverages artificial intelligence to provide real-time repricing strategies for Amazon listings. Capable of adapting rapidly to market changes, Aura follows user-defined minimum and maximum prices to protect seller's margins while maintaining competitive pricing.

Key functionalities include the creation of automated rules to manage listings, providing a log of every price update with explanations, facilitating bulk updates of listings via Excel or Sheets, auto calculation of key financial metrics like ROI, Profit Margin, Fixed Profit, and Profit Floor, and capability to import data from other tools like InventoryLab.

The platform is built to be transformed into vital business intelligence, revolutionizing how sellers approach their Amazon businesses. Aura streamlines operations by taking the hassle out of micromanaging prices, allowing sellers to focus on broader business strategies.

Additionally, Aura offers extensive mobile support and provides real-time competitive insights. This product is accompanied by a dedicated customer support based in Boston, offering assistance five days a week.

Users can also join a global community for discussions and best practices round the clock.