Hippist is an AI-powered platform that transforms standard product images into styled photoshoots for e-commerce businesses. The tool aims to enhance product visualization without the need for traditional photo shoots, offering a more efficient and cost-effective alternative.

The platform's core functionality revolves around using AI models to "dress" products, creating diverse and professional-looking product presentations. Users can customize AI models based on demographics and physical characteristics to showcase their items. Hippist offers various photography styles and scene customization options to suit different product categories and brand aesthetics.

Key features include AI-powered styling, model customization, outfit curation, and precise clothing placement tools. The platform also provides background customization, face-swapping capabilities, and post-production editing tools to refine images.

While initially focused on fashion, Hippist has expanded to accommodate a wide range of product categories, including electronics and home decor. The tool is designed with a user-friendly interface, allowing businesses of all sizes to create high-quality visuals without extensive photography skills or equipment.

Hippist positions itself as a solution to improve conversion rates in e-commerce by providing visually appealing product images. The platform offers subscription-based access, though specific pricing details are not provided. It emphasizes data safety and allows users to easily access and edit past projects for a streamlined workflow.