Campaign Assistant is an AI-driven platform by HubSpot designed to help marketers create engaging content for their marketing campaigns. The tool is tailored for generating text for landing pages, email copy, and advertising content.

Users input contextual details about their campaign, and the software uses artificial intelligence to generate creative, targeted copy in line with their preferences.

The user can define the tone of voice to match their brand and highlight their key selling points and desired call to action. The copy can be easily edited, and the platform keeps previous versions for comparison.

This assistant not only continues to save numerous hours on copywriting tasks but also enables marketers to focus on strategies and tasks that require a personal touch.

Furthermore, Campaign Assistant can directly create new landing pages within your HubSpot platform, filling the page with the AI-generated text. Alongside its core function, the tool also provides a learning platform, with tutorials on how to make the most of the software's AI features, including launching marketing campaigns, creating engaging email content, and developing effective ad copy.