Locbi is a tool designed for businesses to gain insight into customers' sentiment and areas for improvement, largely through the analysis of Google Maps reviews.

It allows businesses to not only analyze their own reviews but also to understand the market position of their local competitors, allowing the identification of potentially unmet customer needs.

Through a three-step process, users select a location to receive a detailed business intelligence report. Locbi's AI algorithms analyze the location, specifically focusing on recent Google Maps reviews, and create a comprehensive report that's delivered via email within 24 hours.

The resulting reports are based on actual customer reviews, with advanced natural language processing techniques being used to uncover patterns, detect sentiment, and identify trending topics.

Key insights include recurring themes, common customer complaints and praise points, competitive advantages and weaknesses, and areas for improvement.

The AI tool looks at hundreds of reviews, providing a more systematic and time-efficient analysis compared to manual review. Moreover, the reviews are the most recent ones available at the time the report is requested, providing businesses with up-to-date insights.

While users can purchase individual reports for different locations, Locbi can also cater to bulk analysis or enterprise-wide needs. The tool maintains strict confidentiality regarding the identity of those purchasing reports and it is committed to the principle of basing its analysis on publicly available reviews in compliance with Google's terms of service.