MarketMuse is an AI-driven content planning and optimization software designed to analyze and enhance your website's content strategy. Rather than building strategies based on generic data and opinions, it leverages artificial intelligence to give you personalized, objective insights across your entire website.

This tool aims to help you confidently plan better and faster. Users can conduct a comprehensive content audit with MarketMuse, removing subjectivity around what is or isn't working and identifying content gaps.

The software facilitates efficient prioritization of the right content. Content planning can be accomplished in minutes with page-level, site-level, and SERP insights accessible at your fingertips.

MarketMuse also provides a feature for competitive content analysis. This not only enables users to understand what competitors are doing but also uncovers their missing points.

Furthermore, the software allows for keyword research, enabling you to prioritize keywords with the best chance of ranking into clusters. Other functionalities include content briefing and content optimization features to support the creation of structured, higher quality content that meets comprehensive standards.