Naratix is a data-driven tool designed to simplify and speed up the writing process while maintaining authenticity and impact. The platform is primarily used to produce one-click e-commerce product descriptions, brand pages, and category pages.

The user provides the necessary content in the form of a catalogue, articles, or product descriptions in JSON, CSV, or XLX format. Naratix then uses this information to generate new content that can quickly be imported or auto-published.Naratix is not only a description generator, it provides a wide range of other services like E-commerce Data Enricher, Client Persona Engine and fully customizable autopilot to manage the content across all channels.

The Client Persona Engine works by identifying potential customers for specific products and tailoring product descriptions accordingly. Moreover, Naratix employs a unique feature called 'Nara', a AI-powered copywriter, that helps create content that aligns with the brand identity.

Another salient feature of Naratix is its adaptability to real-time local and cultural events, seasonal trends and SEO demands. In addition, users can set up Naratix to run on autopilot, where it can learn and optimize over time.

It has the capacity to overhaul, sustain, update, and manage content across all channels and pages. Users can also train Naratix with their existing content, helping them get more value from their previous efforts.Naratix also offers features like user insights, auto-publishing and real-time optimisation.

The platform is developed to be user-friendly and facilitates effortless content optimization for professionals, teams and businesses of varying sizes.