Polaris is an AI tool that provides real-time tracking and monitoring of any company across various digital touchpoints. It collects and analyses data from several sources, including social networks, SaaS business tools, data warehouses, and websites, presenting the user with comprehensive insights into a company's online activity.

Polaris has been designed to track competitors, customers, leads, and more, ensuring that businesses gain crucial updates without constant manual monitoring.

It helps keep companies ahead of competition by tracking their updates such as pricing changes, new product launches, or feature additions. Furthermore, Polaris helps in identifying opportunities like upselling prospects or addressing churn risks by closely monitoring accounts.

The tool assures users remain abreast of their company narratives by tracking media coverage and customer sentiment. For businesses or investors with a portfolio of companies, Polaris keeps them informed about key updates like funding rounds, leadership changes, or product launches.

The main delivery mode for these insights is a curated, concise weekly email, avoiding the need for endless research and allowing businesses to make informed strategic decisions.Polaris operates in three simple steps: indicating which companies to track, analysing these companies using AI against hundreds of sources, and delivering weekly insights directly to the user's inbox.