viral.app is a platform designed to optimize User Generated Content (UGC) marketing by tracking, managing, and offering deep insights for different social media accounts.

It enables users to centralize their UGC analytics and measure performance on TikTok, Instagram, and YouTube. It is designed to aid creators and marketers in identifying content which drives sales through a consolidated view of key performance indicators and metrics using an intuitive dashboard.

It also provides custom integrations with platforms like Apple's app store, enabling actionable insights into content conversion and ROI. The tool allows for efficient account setup, allowing the addition of accounts and selection of content to track.

It then aggregates key metrics from these accounts in a single place, allowing powerful filtering options to identify best-performing content. Setup includes specifying tracking limits, assigning campaign projects, and automating granular video attribution via hashtag filters.

Additionally, viral.app has a feature that allows users to specify how many recent videos they want to track from each account and it makes these insights easily accessible to improve marketing performance.