Meta Ads AI, developed by Adcopy, is an AI-powered platform designed to enhance ad performance for brands and agencies. The tool integrates directly with an ad account allowing users to launch ads in less time, and is set up for efficient publishing and testing of ads on Meta (formerly Facebook).

Meta Ads AI carefully identifies best-performing ad data specific to each integrated ad account, and uses this data to fine-tune the ad copy. Users can upload their best ads and create up to 15 variations in less than a minute, which can then be published to Meta.

The platform also offers a creative space for users to experiment with the copy structure, tonality and more. Moreover, it has a feature to scrape and learn from a given URL to understand the offering and generate appropriate ads.

With a continuous learning pattern, the AI will centralize performance data which aids in creating new campaigns quickly. Its customizable messenger enables users to alter the design to align with their brand, and its configurable experiences allow variations in content and features to create unique ads.