AdRoll is a digital advertising platform used by various brands and agencies to boost brand awareness, increase site visitors, and enhance conversions via personalized marketing strategies.

The platform offers full-funnel ad campaigns, optimizing them according to marketing goals. It operates across various channels including display advertising, video advertising, native advertising, connected TV ads, social media advertising, and email marketing.

Key features include retargeting for re-engaging prospects, brand awareness initiatives, reaching the ideal audience using first-party data, and marketing automation.

Beyond that, it provides robust analytics and attribution capabilities to help brands understand their growth trajectory. Integrated options enable compatibility with eCommerce platforms and various advertising channels, including Meta, TikTok, Pinterest, Google Ads, Amazon Ads, amongst others.

AdRoll is equipped with free tools for calculating ad spending returns or building UTM links, facilitating various domains including ecommerce, finance, non-profit, and hospitality.

Its customer support provides resources for understanding and leveraging the tools potential, catering to brand and agency requirements alike.